Tuesday, February 4, 2014

Shine Dance Apparel (branding package design)

Shine Dance Apparel was such a fun girly project to work on. My inner teenager had a blast with all the glitter and sparkles I got to create and work with. 

Shine Dance Apparel is a dance studio in Spanish Fork Utah that wanted to branch out from their growing dance class business to include their own product line and a brick and mortar consignment store. They needed a versatile logo for multiple uses that they could use for web and printing on different mediums like vinyl, glass, clothing, paper, and even awnings. They also needed to print on various colors as well and thats what makes this logo unique is that it can be printed on both light and dark backgrounds and also makes a great watermark.  

I also really loved getting to work on the logos for their male clothing line Swag On. They wanted to wanted to play off their original main logo and give it a more masculine hip hop look. 

And here are the female dance clothing line logo designs....

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