Thursday, May 2, 2013

Vintage Event Outfitter Brand Strategy Design

I just loved doing this brand package. It was quite the fun challenge to combine the old with the new for this vintage decor rental business but I loved coming up with all the fun details. VEO needed a look that would be a great fit not only for wedding venues but for corporate events as well so It was important that the logo wasn't overly feminine or too rustic. And I have to say the business cards were my favorite part. I just adore how it came out. There is some art deco inspiration here as well as working with some trendy stripes.  The client also asked if I could incorporate some fun patterns and textures so I ended up designing this custom fun paper pattern that will be apart of their signature look as well.